970x125
Starbucks announced its 2025 holiday menu with several existing and new flavored drinks going on sale this week, but what’s generating the most buzz is a new item: a $30 “bearista” mug, a glass cup for cold drinks resembling a honey bear container. The mug, which is topped with a green silicone beanie, went on sale Thursday as Starbucks stores began offering its holiday menu. The mugs are already popping up for resale on eBay priced at $150 to $400 a pop, with several listed for $300 each. The bearista cup sold out quickly on Thursday, Starbucks told CBS News.”Despite shipping more Bearista cups to coffeehouses than almost any other merchandise item this holiday season, the Bearista cup and some other items sold out fast,” a company spokesperson said in an email. “We understand many customers were excited about the Bearista cup and apologize for the disappointment this may have caused.”
970x125
Starbucks’ $30 “bearista” mug is popping up for resale, with some sellers charging $300 or more for the item.
Starbucks
Social media users posted videos Thursday of themselves waiting in line to buy a bearista mug, with some writing that their local Starbucks had limited purchases to one bear-shaped mug per customer. Others expressed disappointment that people had scooped up the mugs before they had a chance to buy one.
“I was the second person in line @Starbucks at 4am to get a Bearista cup, doors opened at 4:30am, and they were sold out…there wasn’t even one on the shelf. How?!” one customer posted on Thursday morning.Starbucks didn’t immediately return a request for comment on whether it will limit purchases of the mug or whether more stock is expected in stores. Starbucks holiday menuStarbucks said its holiday menu items this year will be available as of Nov. 6. The drinks include: Peppermint mochaCaramel brulee latteIced sugar cookie latteIced sugar cookie breveIced gingerbread chai Starbucks said its chestnut praline latte and eggnog latte drinks will return later in the season, but didn’t specify a date. The company also said it’s selling “holiday cold foams,” which are frothy toppings that add flavors to cold coffee drinks. They include: Gingerbread cream cold foamPeppermint chocolate cream cold foamSugar cookie cream cold foamCaramel brulee cream cold foam
Starbucks is introducing several new holiday bakery items on Nov. 6, including this polar bear cake pop.
Starbucks
New and returning bakery items will also be sold for the holidays:A new cinnamon pull-apart pastryA new polar bear cake popSnowman cookieCranberry bliss barSugar plum cream cheese danish
Edited by
Alain Sherter
More from CBS News
970x125
