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Samsung and Apple drive value growth in India while Vivo tops in volume during Q2 2025
| Photo Credit: Special Arrangement
India’s smartphone market grew 8% year-over-year (YoY) in volume and 18% YoY in value in Q2 2025, after a muted Q1, noticed Counterpoint. The research firm believes that the recovery of 33% YoY came with new launches, aggressive marketing and strong performance during summer sales with brands offering steeper discounts, easy EMIs, and bundled offers especially in the mid and premium segments.Vivo captured the top spot by volume with 20% share, excluding Iqoo (4%), while Samsung led in value with a 23% share along with Apple.The iPhone 16 emerged as the most-shipped device due to ongoing promotions, EMI options and improved retail execution, helping Apple register its highest-ever Q2 shipments in India.
In the quarter, Nothing’s shipments jumped 146% YoY, making it the fastest-growing brand for the sixth consecutive quarter. The increase was driven by the newly launched CMF Phone 2 Pro and the brand’s strong retail expansion efforts.(For top technology news of the day, subscribe to our tech newsletter Today’s Cache)Motorola’s shipments grew 86% YoY driven by strong demand for its G and Edge series, supported by expanded distribution and deeper retail penetration in smaller cities.
Lava was the fastest-growing brand in the sub-10K segment with 156% YoY growth. Its strong performance was driven by competitive launches, clean stock Android experience, and improved after-sales service.MediaTek led India’s smartphone chipset market with a 47% share, followed by Qualcomm with a 31% share. Qualcomm’s smartphone shipments grew 28% YoY during the quarter.
OnePlus’ ultra-premium (45,000+) segment grew 75% YoY in Q2 2025, driven by the strong performance of its 13 and 13R series, alongside early traction from the newly launched compact 13s. Published – July 30, 2025 12:40 pm IST
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