Are tradwives rebranding feminism? | Social Media

The Stream examines the growing trend in the US in which women are turning to the traditional stay-at-home lifestyle.A wave of young women in the West is rejecting careers to embrace life as “tradwives”. Instead of chasing promotions, they’re making home-cooked meals, polished homemaking skills and enjoying the promise of being cared for by a husband – while keeping it all Instagram-ready. But what’s fuelling this return to domesticity, and is the glossy image of stay-at-home life on social media as idyllic as it seems?Presenter: Stefanie DekkerGuests:Munashe Ashlyn – Fashion journalistShanai Tanwar – Poet and journalistPublished On 2 Sep 20252 Sep 2025